#5: Brand Strategy for STR Business: Lessons from Vacation Rentals Brand Strategist

Lisa Roads

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In this week’s episode, we chat with Lisa Roads – founder of The Holiday Property Coach – a short-term rental business and brand strategist.

Find out how Lisa created property management services and a market for her rentals in Cyprus, and how that led to her current business as a holiday property coach.

We also learn how she chooses and onboards new hosts and why it’s about so much more than just exchanging contracts.

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