10 short-term rental influencers to follow for Airbnb success

Whether you’re looking to improve your profit margins or learn how to set up your first rental property, short-term rental influencers are a great resource for property managers and hosts to harness industry knowledge from across the globe. We’ve put together a list of 10 expert short-term rental influencers you should follow to help take your business to the next level.

In a fast-paced and evolving industry with new trends and changing algorithms, it’s easy to fall behind. As a vacation rental manager, leveraging knowledge can be your greatest tool for running a successful business.

So, if you’re seeking ways to boost your revenue or want to know how you can improve your efficiency and streamline your operations, short-term rental influencers and coaches can prove immensely valuable to you. They build trusted relationships with their followers by providing authentic reviews, sharing tips and tricks, valuable insights and support. 

Not looking to scale, but instead want to kickstart your career as an Airbnb host? There are a plethora of short-term rental influencers with the knowledge you need to succeed. 

So, where can you find the top thought leaders?

Social media is a powerful tool for marketing. As such, it is often the predominant platform utilised by short-term rental influencers. 

Read on for 10 must-follow short-term rental experts on social media, including Linkedin, Instagram, Youtube and TikTok. 

Richard Vaughton

Based in Greater Exeter, UK

Current role: Yes Consulting. 

Richard is a prime example of short-term rental influence. As a property manager looking to scale, you can learn a lot from him, from advice on vacation rental tech to channel management.

“I have been a private owner of a small portfolio and co-founder of an EU rental management company that reached over 900 contracted properties.”

You can follow Richard on LinkedIn here

Wil Slickers

Based in Colorado, USA

Current role: Co-founder and CHO at Recreation Rentals and Founder of Hospitality FM

Wil has committed his time to building a network dedicated to the hospitality industry. His podcast is for anyone and everyone in the Hospitality industry who loves what they do and wants to grow, learn and experience everything it has to offer.

“Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before leaping full-time self-employment and entrepreneurship.”

Check out Wil Slicker’s podcasts Hospitality FM and Slick Talk: The Hospitality Podcast 

Or, follow Wil on LinkedIn here.

Zoey Berghoff

Based in the United States

Current role: Digital Marketing Professional and Short-Term Rental Coach 

Zoey dedicates her time to creating educational content to help hosts succeed in the short-term rental industry by building a unique stay Airbnb business. 


Airbnb hosts 🚨This is your sign to invest back into your property and increase your guests experience with amenities and design. Finish with the final touch of professional photos so you can become a top performer in your market. Comparing 2022 vs. 2023 Q1, we are seeing a $11,000 increase because of these 2 things 🎉 Investing in a hottub amenity for the winter season is crucial, I learned this lesson the hard way and professional design with professional photos. This investment has already paid itself off within the first few months 💪🏼 #airbnbbust #airbnbtips #realestate #realestateinvesting #airbnbusiness #landhacking

♬ Paper Birds (3 min) – Jordan Halpern Schwartz

You can follow Zoey on TikTok

The Real Estate Robinsons

The Real Estate Robinsons website

Based in the United States

Current role: Alpha Host Academy

The Robinsons provide social media content for those looking to invest and start a short-term rental business. Together, they have built a gold-standard online coaching experience for real estate investors looking to build a profitable Airbnb business. 

“Think of us as your ‘Real Estate Besties’ We’re here to help you on your journey of finding financial freedom through real estate investing. Our niche is short-term rentals (better known as Airbnbs), and we provide tons of resources to help you build your own Airbnb business.”

You can join their Academy here


You can follow Tony on Instagram here.


You can follow Sara on Instagram here.

Rebecca Cribbin

Based in New South Wales, Australia

Current role: Founder of Holiday Rental Experts

Rebecca is a holiday and short-term rental management expert. Her business has grown from just 20 properties under management in 2014 to more than 400 today. 

“Holiday Rental Experts help short-term accommodation managers be more productive, more profitable and have more fun by providing industry-specific training, coaching and outsourcing services.”

You can follow Rebecca on LinkedIn here.

Simon Lehmann

Based in Zug, Switzerland

Current role: Short-Term Rental Pioneer & CEO and Co-founder of AJL Atelier

Simon is an award-winning pioneer in the vacation rental industry and has 20+ years of experience in the industry. He regularly attends industry events as a global thought leader and public speaker, sharing insights and expertise on digital innovation, sustainability and revenue optimisation in the short-term rental industry. 

“AJL Atelier is an esteemed boutique consulting firm specializing in the international private accommodation and vacation rental industry.In partnership with Hotel.School, AJL Atelier has created a series of exclusive courses dedicated to short-term rental pros. They cover all essential aspects, from Ops to Revenue Management to Business Strategy.”

You can follow Simon on LinkedIn here.

You can join AJL Education here

Jasper Ribbers

Based in Sofia City, Bulgaria

Current role: Author, Podcast Host and Short-Term Rental Coach

Jasper co-hosts the podcast Get Paid For Your Pad. Jasper interviews Airbnb experts from all over the world to bring you the latest actionable tips and tools you can use right now to maximize your profit on Airbnb.

You can follow him on YouTube here.

Check out the episode on: ‘How to avoid hosting problem guests on Airbnb’ here.

The KarWells

Based in the United States

Current role: Airbnb Experts & Content Creators

Emily and Sarah are best friends that teamed up to invest in short-term rental properties. With over 100,000 followers on TikTok, the KarWells cover Airbnb management, interior design, hosting experiences and renovations.


I’m not saying it’s okay to purchase a bad investment property from the get go, BUT what I am saying is after you’ve purchased your property, the decisions you make on bringing that property to life should be HOSPITALITY DRIVEN not INVESTOR DRIVEN. Sometimes: the data isn’t there to show you what adding a hot tub could do for your occupancy or annual revenue. your original budget may not have accounted for the hotel quality pillows. you realize half way through that painting the exterior would take your property from ‘meh’ to ‘wow.’ AND THATS OKAY. You may look at these pricy additions as the things that would kill your original cash-on-cash forecast. The reality is, the property deserves your commitment to the experience you’re aiming to provide, the brand you’re trying to create, and the longevity you’re trying to build within your vacation rental. We have a constant phrase we say with @madiandskyler – we don’t decide the budget – the property does. If it needs it, it gets it. Sometimes it’s our job to push the limit, elevate the experience, and watch the numbers take care of themselves.

♬ original sound – The KarWells

You can follow the KarWells on TikTok here.

Leo Walton

Based in London, United Kingdom

Current role: Co-founder and VP of Growth at Superhog

Leo interviews short-term rental hosts and experts from across the globe to provide insights into guest experience, risk management and the tools you can use to optimise your vacation rental business. 

Join the conversation with Leo Walton on how to create incredible guest experiences in his latest podcast here

“Know Your Guest offers a complete solution providing you with all the tools and features needed to manage guest-related risks effectively.”

Book a free demo to learn more about Know Your Guest and risk management for your short-term rental property.

You can follow Leo on LinkedIn here